How to build and be consistent with your visual identity Your digital platforms—your socials and website—should all be contributing to your brand. Building consistency in your brand is equivalent to building trust with your audience. Your viewer comes to know your content, your style and starts to build a connection with you. It’s an important step […]
Images play a bigger role on your website than just making it look pretty and showing your audience what you sell. They are an important step in your branding and used right that can actually increase your chances of people finding you through Google. I have Sarah Imeson from Daisy Digital Marketing guesting blogging today […]
You can enhance your visual story when you are taking candid pictures by using negative space. Negative space is a compositional rule that is a simple and effective way to add an emotional element to your images. In one of my first posts, I discussed how you can tell a story with your images. One of my […]
I’m going to let you in on a little secret. You don’t need a light box to take plain background studio-style shots of your products. You don’t need big lights and you don’t need a fancy camera. All you need is some reflector boards or a white shower curtain, a window, your phone and a […]
Having a personal photography project can make you a better photographer. It will train your eye and get you thinking about how you can tell a story with your images. Better images equal better branding, better branding equals more engagement, more engagement equals happy business! I post to my personal Instagram (@heyhey_itsaj) every single day. My […]
I am a huge Instagram fan but will be the first to admit that if you are posting more than once a day it can be a time-consuming process. Auto-schedulers are still clunky as Instagram very much wants to keep the “Instant” aspect about their social media platform. I have two Instagram hacks that you can […]
One of the biggest advantages to using your phone camera (or a point and shoot on auto – does anyone use these anymore?!) is the fact that you are left to concentrate on the composition of your image. I see composition as the “art” of photography and using a DSLR camera on manual (f-stops, ISO, […]
There are a plethora of photo editing apps out there. It can be confusing and overwhelming when you are looking for something quick and easy to use. Many have the same functionality and some are certainly easier to use than others. I admit I don’t use everything that one app may offer but rather pick each […]
Using a phone camera is great! You don’t have to worry about camera settings, you can edit your images without transferring them externally and you can immediately load or post your image right from your phone to your social media accounts. This is an enormous benefit when trying to stay in the moment and share bits […]
If you have muddy flat lays with lots of shadows I have two easy DIY techniques that you can use to reduce the shadows in your flat lay images and give you light, bright photos. It’s the middle of winter here in Perth. And by the middle of winter I mean it’s the middle of […]